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GLOBAL AD MARKET GROWING TO $539 BILLION!

9/13/2016

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With positive economic signs at home and abroad, the advertising market is looking up. This year, according to the global forecast, the ad market is expected to grow a healthy 4.4% to $539 billion in total spending, according to a new report by Zenith Media, up slightly from Zenith’s June forecast of 4.1% annual growth.

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Global Media Spend To Top $2 Trillion By 2019.

9/12/2016

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Global media spending is expected to grow at a steady pace over the next five years, up to $2.1 trillion by 2019 from $1.6 trillion in 2014, according to a new report by consulting firm McKinsey & Company.  Spend will increase at a compound annual rate of 5%, the report says, with digital media driving growth and commanding an increased share of ad dollars.

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    Damon Balch

    A 20+ year advertising executive is providing a no-charge idea driven consultative business overview.

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