Damon Balch
  • Home
  • About
  • Audio & Video
  • Media Blog
  • Contact

Borrell Sees Local Ads Surging to $132B in 2016.

1/15/2016

0 Comments

 
Local advertising is poised to surge 16.4%, from $113 billion in 2015 to $132 billion this year, according to a new forecast from Borrell Associates. Key drivers are a $5.5 billion injection from state and local election ads, and $17 billion in additional spending that local businesses are likely to dole out for digital media.

Read More
0 Comments

2016 Election Spillover

1/14/2016

0 Comments

 
With TV ad spending on the GOP presidential race five times higher than at the same point four years ago, the unprecedented slugfest will make digital solutions a more attractive media option.

TV viewers in many contested states are likely to be exposed to 3,000+ political commercials in the 60 days preceding the 2016 election.  And that has important repercussions for every advertiser.  First, gaining share-of-voice in this cluttered environment “is going to be virtually impossible to achieve with every candidate trying to out-shout the other”.  Secondly, the negative tone of political ads is shown to have a toxic effect on commercials from non-political advertisers. “When there’s 3, 4 or 5 political commercials in every television commercial break, it’s impossible for any advertiser to escape unscathed from this environment of negative mudslinging,”.  Third, a commercial’s effectiveness is diminished when multiple competitors for the same office attack each other.  All of which could make for a much stronger case to shift dollars to digital solutions.  Already there are encouraging signs.  

How Digital Can Benefit From TV’s Lack of Political Ad Effectiveness


Read More
0 Comments

    Damon Balch

    A 20+ year advertising executive is providing a no-charge idea driven consultative business overview.

    Learn how to take customers directly from your competition without them ever know how is happened! 

    Archives

    December 2020
    October 2020
    May 2020
    December 2016
    November 2016
    October 2016
    September 2016
    March 2016
    January 2016
    December 2015
    November 2015
    October 2014
    September 2014
    August 2014
    March 2014
    October 2013
    August 2013
    November 2012

    Categories

    All

    RSS Feed





© 2008-2023 DB Media Group All rights reserved.